Out in the world

Marketing
Work

The design that leaves the screen. A concept campaign for Riverside, an example brand: one look printed, pasted, wrapped and mounted across the real world, with the number we would track for each piece once it got there.

ConceptRiverside · an example campaign
GO FURTHER RIVERSIDE OUTDOORS
Concept212% ▲example · blended reach · 12 mo
The rollout · a concept

Every piece in the campaign, and the number it would carry

A sketch of the range, not a client’s results. Each piece is drawn the way we would design, print and mount it, and carries the kind of number we would track for it in the real world. Riverside is an example brand; every figure here is illustrative.

Riverside · shot on location
Field NotesIss. 12
Go further than the trailhead
R
48 — RIVERSIDE
Magazine spreadRegional lifestyle feature
420K readersexample · circulation
GO FURTHER
RIVERSIDE
Trifold brochureDealer handout
12Kexample · printed & placed
RIVERSIDE TRAIL KIT NET WT 2.4 LB
Retail packagingOn shelves
93% ▲example · sell-through
GO FURTHER RIVERSIDE
Bus shelterTransit circuit
890Kexample · impressions
RIVERSIDE
GO FURTHER
Window vinylFlagship store
4.8K ▲example · store visits
GO FURTHER
RIVERSIDE
'26
OUTDOORS
Street postersWheatpaste · launch week
1.2M ▲example · street views
All of it together · a concept

One campaign, one line going up

The roll-up we would report: every piece above in a single blended-reach curve, and the headline numbers a campaign like this is judged on after 12 months in market. Example figures for a concept campaign, not a client’s results.

Concept · example figures

Total reach▲ 212%
4.2M
Ad recall▲ 2.4×
41%
Cost / impression▼ 61%
$0.06
Store visits▲ 5.1×
6,240
Put your brand in the world See the ecosystem

Riverside is a concept campaign, drawn to show the range: the brand and every number on this page are examples, not a client’s results. Tell us about your brand and we’ll build the real thing.